Near about 6.36 billion people in the world and he can never take the same decision always different style to think or handle any situation. The part of determines one's mind upon an opinion or course of action. When any person choose alternative to solve a problem always innovative or news ideas. Totally take new decision or ideas. sometime when person take decision effects or outcomes bad on life and some decision has good effect on life due to fluctuation or change the government policy. He must receive market information like consumer needs, terms & condition of the market.